Over her 20-year+ career, Ilana experienced marketing from every angle. At top agencies she led large multidisciplinary teams working for big brands with big budgets. In the tech sector, she built and grew consumer and enterprise brands for venture-backed companies as full-time or fractional CMO, with lean teams and limited resources. Ilana embeds herself in her clients' teams, building marketing engines and plans that outlive the duration of her engagements but allow for pivots and rapid response to market changes.

Ilana is a strategist and an operator, equally comfortable and effective with board members and entry-level talent. Team leadership has been described as her superpower. She brings order to chaos, prioritizes ruthlessly, and gets teams to run like clockwork and deliver measurable results.

Ilana is a BCG alum and a member of Umbrex, the first global community of top-tier independent management consultants. She has a MBA from the Wharton School of the University of Pennsylvania, and a BBA from Fundacao Getulio Vargas, in Sao Paulo, Brazil. She enjoys traveling, art, and spending time with her family and dogs.