Marketing leadership for growth

B2B + B2C
Brand + performance
People + technology
Strategy + execution

Strategy

Operations

Results

Brand positioning, audience insight and go-to-market planning that align marketing with revenue.

Definition and buy-in of Key Performance Indicators (KPIs).

Talent assessment and team redesign.

Implementation of the right tools and workflows so your organization can move faster and scale smarter.

Data-driven decision across content, paid and lifecycle channels designed to generate qualified pipeline.

Lean, high-performing team.

Trusted by

Our clients

Retained by the Americas' Consulting division to revamp media campaign

Fractional CMO leading the development of segmentation model and CRM program

Retained as Head of Digital advising Fortune 200 companies on marketing strategy

Fractional CMO to Brazilian group, leading brand launch in the U.S.

“

“Combining strategic thinking with tactical execution, B2BOTH is the ultimate 21st century marketing firm. It delivers a high-integrity, A+ team that can hit the ground running: one that is immediately effective, extremely cost efficient and a true pleasure to work with. CEO Ilana Grossman is one of the new media industry’s marketing rock stars, and the work she and her team have done for my portfolio companies—from corporate naming to strategic roadmaps; pitch presentations to powerful SEO/SEM campaigns—has been as professional and powerful as any I have experienced in a 30 year business career. Highly recommended!”

David S. Rose

Inc 500 CEO · New York Times bestselling author of Angel Investing: The Gust Guide to Making Money & Having Fun Investing in Startups · New York